WaterWipes’ healthcare professional site was slow, difficult to navigate, and ineffective for its time-poor audience seeking fast, authenticated information to support patient care.

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To improve the user experience, I collaborated with the development team to design new site features, leveraging existing consumer site assets to save time and budget. Key improvements included:

 

• Latest news homepage banner with a ‘Learn More’ button to drive traffic to new content

• Resources carousel highlighting related content on article pages

• Article read times to support a time-poor audience

• Author names and publication dates to validate information

• Prominent newsletter sign-up call-to-action

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Responsibilities: UI design, prototyping, client management