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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Leo Pharma
How do you create empathy?
World Atopic Eczema Day – Awareness Video
Atopic Eczema is a chronic skin condition affecting millions. I was tasked with creating a video that sensitively conveys the daily challenges of living with the disease for World Atopic Eczema Day.
The style evolved into continuous line drawings paired with simple shapes and a delicate colour palette, illustrating the experience with empathy and clarity.
Success:
"I LOVE it and think it looks and sounds amazing"
– LEO Pharma client
Responsibilities:
Creative direction, storyboarding, illustration, motion design
With tight deadlines, I rapidly sketched storyboards and illustrated style frames, enabling the client to clearly visualize the look and feel of the final animation.
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