I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
1 chocolate triangle, so many ways
Brief:
Create content for Toblerone's Insta with a limited budget.
Outcome:
An evolving suite of social content for Toblerone, that focused on calendar dates with gifting opportunities for chocolate, such as Valentines Day.
Responsibilities:
Ideas, design, photography.
Behind The Scenes
I pitched ideas for calendar dates such as Mother's Day. Then designed moodboards and illustrated scamps to present to the client ensuring they could visualise the shot and understand what colours, props and shooting style would be used.
The main challenge with this project was the miminal budget.
So, armed with a makeshift studio, a camera and a persuasive personality, I crafted these shoots by salvaging props I gathered in the office, coercing colleagues into modeling – with the promise of a chocolate bar or 2… and strategically planning the concepts to include high-end locations I had access to for free – such as a Grade 2 listed War Room – which handily happened to be in the office building.
Scamps
I roughly illustrated the shots to show the composition of each image, 3 ideas were presented for each route. The client selected 1, then I managed the pre-production, art directed the shots on set and retouched images before they were uploaded.
Mother's Day Post-production
I heavily retouched the image to remove the label in Photoshop and added in a net curtain to the background to give the image a homely feel. Here's the before and after:
