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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Toblerone
A social campaign from all 3 sides
A campaign built around a single chocolate triangle, showcasing its versatility through playful, engaging visuals. The social content evolved throughout the year, highlighting key calendar moments and gifting opportunities, such as Valentine’s Day, to drive engagement and brand awareness.
Responsibilities:
Creative direction, design, photography
I developed concepts for key calendar moments such as Mother’s Day, creating moodboards and illustrated scamps to help the client clearly visualise each shot—its colour palette, props, and overall shooting style.
Working with a minimal budget was the biggest challenge. Armed with a makeshift studio, a camera, and plenty of resourcefulness, I crafted each shoot by salvaging props from around the office, recruiting colleagues as models (bribed with a chocolate bar or two), and strategically planning concepts around high-end locations I could access for free—such as a Grade II–listed War Room conveniently located within our office building.
I created rough illustrated scamps to outline the composition of each shot, presenting three routes for every concept. Once the client selected their preferred direction, I managed the full pre-production process, art-directed the shoot on set, and retouched the final images before delivery.
Mother’s Day – Post-Production
I carried out extensive retouching in Photoshop, removing the product label and adding a net curtain to the background to create a warm, homely feel. Below is the before-and-after transformation.
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