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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Toblerone social content
Client: Toblerone
Brief: Create engaging photographic and illustrative social content that focuses on gifting and significant calendar dates with a luxury feel.
Outcome: Toblerone's Instagram feed has a consistent luxury theme, with strategic illustrated RTM posts and UGC complimenting the main product shots. The consistent premium look of the posts increased engagement and led to thousands of likes.
Responsibilities:
Concepting, art direction, retouching and illustration.
I drew multiple scamps for each concept so that the client could visualise the shot and understand what colours, props and shooting style would be used.
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