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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Pepto Bismol | Proctor & Gamble | FMCG
Pink does more than you think
Role: Design Lead | Motion Director
Scope: Integrated campaign (TV, social, OOH)
Team: Creative Director, Art Director, Copywriter
Pepto-Bismol needed to stand out in a category typically dominated by functional messaging and low emotional engagement. The challenge was to make digestive relief feel distinctive and memorable through a UK campaign that could translate across multiple formats and channels.
We reframed discomfort in a way that feels relatable, expressive, and easy to understand.
Key contributions:
Led the design and motion direction across a flexible campaign system.
Developed a system for expressing product benefits visually.
Ensured consistency across all formats and touchpoints.
Created scalable assets for rollout across channels.
We developed a bold, visually-led campaign that turned an internal, often invisible experience into something clear and instantly recognisable. Showing the feeling of discomfort through simple, expressive visual storytelling. That allowed the campaign to communicate quickly and build a distinctive, clear, ownable visual language.
Relaunching Pepto Bismol in the UK, this integrated campaign spanned TV, OOH, Meta and YouTube.
The creative leaned into the brand’s playful tone, focusing on bellies with hand-illustrated typography and expressive faces to bring the campaign to life.
A glimpse into the hand-drawn type process, showcasing early iterations and how the final style evolved.
These explorations shaped the design, creating a cohesive visual language throughout the project.
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