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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Pink does more than you think
Brief:
Launch Pepto Bismol in the UK with an integrated TV, OOH and social campaign.
Outcome:
OOH, DOOH, Waterloo, Social, Youtube, TV.
Responsibilities:
Motion and design.
Behind the scenes
Here's a snapshot into the hand-drawn type process, with previous versions and how the final style was brought through the rest of the type and the character style.
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