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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Pepto Bismol
Pink does more than you think
Relaunching Pepto Bismol in the UK, this integrated campaign spanned TV, OOH, DOOH, Waterloo screens, social, and YouTube, supporting a humorous TV advert. The creative leaned into the brand’s playful tone, focusing on bellies with hand-illustrated typography and expressive faces to bring the campaign to life.
Responsibilities:
Motion design, visual design, compositing.
A glimpse into the hand-drawn type process, showcasing early iterations and how the final style evolved. These explorations shaped the typography and character design, creating a cohesive visual language throughout the project.
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