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A sPOOky Pampers Halloween 

Inspired by classic horror movie tropes, like lightning, dark spaces and flickering lights, these ads juxtapose horror and comedy to show that Pampers can rescue parents from a frightful situation. Simply put, Pampers squashes those scary poos.

I presented my creative to the clients and they shortlisted their favourites. I storyboarded, art directed, designed, animated and brought to life these ads – the whole shebang – that were seen across London for Spooky Season.


Concepting, art direction, design and 2D + 3D animation.


Illustrator, Photoshop, After Effects, Cinema 4D and Redshift.

Here's a behind the scenes of how the 3D pack was made in Cinema 4D using Redshift.

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