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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Pampers | Proctor & Gamble | FMCG
A sPOOky Halloween
Role: Design Lead
Scope: Integrated campaign (social, DOOH)
Team: Creative Director
Pampers needed a seasonal campaign that could tap into the cultural relevance of Halloween while still feeling appropriate for a baby care brand.
We developed a lighthearted, character-led campaign that reimagined Halloween through a Pampers lens.
Key contributions:
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Defined the visual style and character design
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Directed motion behaviours to enhance personality and charm
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Ensured consistency across static and motion formats
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Adapted the creative for different placements and formats
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The system was designed to be flexible, allowing the campaign to scale across multiple touchpoints.
The creative flexed with Pampers’ brand values, creating a cohesive and engaging presence across channels, helping the brand connect more authentically with its audience.
Pampers 3D Pack – Behind the Scenes
A behind-the-scenes look at the creation of the 3D Pampers pack in Cinema 4D, rendered with Redshift, showcasing the modeling, texturing, and lighting process that brought the product to life.
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