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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Pampers
Sleep with Pamperszzz
This OOH, digital and social campaign leaned into simplicity, using a sleeping baby as a soft visual metaphor for uninterrupted rest with Pampers.
Responsibilities:
Design, motion design and edit.
Awards:
Campaign Big Award Shortlisted
Grade
A behind-the-scenes look at the raw footage and the finished grade, picking out the highlights of the skin while keeping the mood firmly set at night.
Social Considerations
One video – streamlined for 3 social outputs. Here's an example of how this works across Meta reels/stories and TikTok, keeping the text within safezones.
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