top of page
I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Pampers | Proctor & Gamble | FMCG
Sleep with Pamperszzz
Role: Design Lead
Team: Creative Director, Copywriter, Art Director
Sleep deprivation is one of the biggest pain points for new parents, impacting wellbeing, routine, and confidence.
Research shows a significant proportion of parents experience disrupted sleep and actively seek guidance on how to improve it. Pampers needed to move beyond product-led messaging and establish credibility in the sleep space.
Key contributions:
-
Defined the design and motion language.
-
Designed scalable templates for multi-market use.
-
Ensured consistency across all formats and channels.
Awards:
D&AD Graphite Pencil
Campaign Big Award Shortlisted
The challenge was to create a campaign that could engage exhausted, time-poor parents and scale across multiple content formats and markets.
The creative was built to support ongoing content in multiple phases, through out different parts of the year, like Christmas, not just a one-off campaign.
Grade
A behind-the-scenes look at the raw footage and the finished grade, picking out the highlights of the skin while keeping the mood firmly set at night.
Social Considerations
One video – streamlined for 3 social outputs. Here's an example of how this works across Meta reels, stories and TikTok, keeping the text within safezones for maximum impact.
bottom of page