IKEA online content
IKEA's inspiration pages bring to life their products, sharing home ideas with millions of customers. The published stories are from real homes with real people, which were sourced, shot and designed to created beautifully engaging content that increased audience interaction with IKEA while showing off their products.
Layout design, content design and image re-touching
Social media content
This gallery wall idea in particular was challenging, due to the nature of fast-interactions on social media, I had to ensure the customer understood the idea in under 3 seconds. The best solution for this on Instagram is a scrollable set of 3 images (below) showing the ‘how-to’ of the idea.