I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Moisturise like a Pro
Brief
Introduce Head & Shoulders DXP to a skincare savvy audience.
Outcome
A set of social-first thumb-stopping videos that play on skincare trends on the scalp. The client loved these so much so that they're used as Best-In-Class examples and they commission a further set for EU audiences.
Responsible for:
Ideas, motion and design.
The social hooks
Each video has a different hook to encourage viewing. The product had to be in the first shot, so I got creative…
We pushed the initial ideas to be more social-first, I played with native features like buttons, emojis, polls, captions combined with funny, quick-paced edits.
Behind the Scenes
A sneak peak of the set where I art directed the shots for social.
Ideas for another time…
Snail Mucus
Mannequin twin ASMR
Soothing Milk
LED Face Mask