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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Head & Shoulders
Moisturise like a Pro
Introducing Head & Shoulders DXP to a skincare-savvy audience, this campaign featured a set of social-first, thumb-stopping videos that tapped into trending skincare content—this time focused on the scalp. The client loved the work so much that it’s now used as Best-in-Class inspiration and led to a commissioned follow-up for EU audiences.
Responsibilities:
Concept development, creative direction, motion design, visual design, on-set direction.
Head & Shoulders DXP – Social Hooks
Each video was designed with a unique hook to capture attention immediately, ensuring the product appeared in the first shot. To make the content social-first, I experimented with native platform features, buttons, emojis, polls, captions, paired with fast-paced, humorous edits that encouraged viewers to keep watching.
Head & Shoulders DXP – Behind the Scenes
A sneak peek at the set where I art directed the shots for social, shaping the visual style and ensuring each frame was engaging, on-brand, and optimized for social-first viewing.
Ideas for another time…
Snail Mucus
Mannequin twin ASMR
Soothing Milk
LED Face Mask
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