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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Gillette
Go for gold
Leveraging Gillette’s role as the official partner of the Paris Olympics, this campaign boosted brand visibility in the premium space. It featured a press ad on the back of L'Équipe and a series of social ads starring French sporting legend Kevin Mayer. The campaign gained wide attention, was featured on Match of the Day, and is now shortlisted for Eurobest and Epica awards.
Responsibilities:
Concept development, creative direction, design, and motion design
Awards:
Eurobest Shortlisted
Epica Shortlisted
Social:
The social uses match cuts to pivot between Mayer's athletic moves and the razor's features.
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