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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
JCI
Visualising a healthcare strategy
Transforming a traditional slide deck into an engaging animated explainer video, this project brought the healthcare client’s new strategy to life, highlighting how they improve the lives of patients and healthcare professionals.
Below is an edited version of the video preserving the creative approach, motion style, and narrative flow without revealing confidential client information.
Responsibilities:
Creative direction, storyboarding, illustration, 2D/3D motion design.
Healthcare Strategy – Behind the Scenes
I presented three concepts to frame the narrative, each pushing the visual style further:
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Concept 1: Big ideas visualized through bold colors and abstract shapes that build, morph, and interact.
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Concept 2: Innovation begins on paper; drawn elements evolve into large objects interacting with characters, creating a playful sense of scale to represent transformative ideas for patients, caregivers, and sites.
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Concept 3 (Winner!): Focuses on a collaborative hub of diverse people, with movements flowing between them to reflect the evolving team. Blue-tinted gradients and glass textures give a sleek, futuristic feel.
A glimpse at the evolving storyboard, showing how the concept transformed from incorporating photography to a refined approach using abstract 3D shapes, enhancing clarity and visual impact.
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