Always | Squeeze the Day Campaign
Always Squeeze the Day, a campaign to encourage women to strengthen their pelvic floor.
Referencing optical illusions, I explored graphics that squeezed the canvas, expressing the message through visuals and typography.
The campaign took the form of strategic OOH – placed at bus stops and on the tube – times where women would be idle to use their 'wasted time into squeezing time'.
I storyboarded and animated the accompanying website campaign videos that further explained how and why you should Squeeze the Day.
Design Lead, storyboarding, illustration, 2D motion graphics.
Indesign, Illustrator, After Effects.
Here's a few early stage visual explorations and the final design.
I storyboarded the video and presented to client before moving forward with animating to minimise feedback rounds.