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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Vicks | Proctor & Gamble | FMCG
It’s going to be menthol
Client: Vicks
Role: Motion Director
Scope: DOOH campaign
Leveraging the excitement and cultural energy surrounding the FIFA World Cup, Vicks needed a campaign that could capture attention quickly within busy DOOH environments while remaining instantly recognisable as the brand.
The challenge was to create a bold visual idea rooted in football culture and reimagine an iconic product in an unexpected way.
Key contributions:
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Developed dynamic motion sequences designed for large-format screens
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Integrated product and stadium environments seamlessly
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Built pacing and movement to maximise visibility and engagement in public spaces
We developed a visually-led campaign that reimagined the Vicks jar as a fully animated football stadium, bringing the brand directly into the atmosphere and excitement of the tournament.
From filming to art direction
A step-by-step breakdown of how the stadium was seamlessly integrated into the Vicks VapoRub jar, illustrating the motion and transformation of the product through 2D and 3D animation.
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