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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Vicks
It’s going to be menthol
Leveraging the excitement of the World Cup, this nationwide DOOH campaign reimagined the iconic Vicks VapoRub jar as a fully animated football stadium. The creative brought the brand into the heart of football culture, capturing attention in high-traffic locations across the country.
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Responsibilities:
Video editing, 2D/3D motion design, compositing
A step-by-step breakdown of how the stadium was seamlessly integrated into the Vicks VapoRub jar, illustrating the motion and transformation of the product through 2D and 3D animation.
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