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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
It’s going to be menthol
Playing on football culture at the time of the World Cup, this campaign for Vicks turned their VapoRub pot into the stadium through a DOOH campaign that was seen nationwide.
Responsibilities:
Video editing, 2D and 3D motion graphics, compositing.
Tools used:
After Effects, Cinema 4D.
Here's a step by step process of creating the stadium in the product as it moves.
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