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The Horror of Shaving

To take the fear out of intimate shaving, this social campaign turned the horror on it's head, by providing Gillette as the solution.

CGI

I art directed the CGI and briefed the products as stars. They whip round to reveal the blades in slow-mo, as water flicks off them, similar to a model swooshing their hair in a beauty shot.

Responsibilities:

Video editing, art direction, 2D motion graphics.

Tools used:

After Effects, Cinema 4D.

Typography Exploration

I took inspiration from classic horror films to develop the type, here are a few previous versions.

Social-First Logo

I explored how we could make the logo more prominent with current design trends. Here's a few that didn't make the cut.

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