The Horror of Shaving
To take the fear out of intimate shaving, this social campaign turned the horror on it's head, by providing Gillette as the solution.
I art directed the CGI and briefed the products as stars. They whip round to reveal the blades in slow-mo, as water flicks off them, similar to a model swooshing their hair in a beauty shot.
Video editing, art direction, 2D motion graphics.
After Effects, Cinema 4D.
I took inspiration from classic horror films to develop the type, here are a few previous versions.
I explored how we could make the logo more prominent with current design trends. Here's a few that didn't make the cut.