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Gillette Intimate
Getting intimate with Tom Daley

Featuring Olympic diver Tom Daley, this campaign used social and DOOH assets to highlight Gillette Intimate. By playing with the vertigo and thrill of diving, the creative visually conveyed that there’s nothing to fear when shaving your intimates.​
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Responsibilities:
Concept development, motion design, visual design
Gillette Intimate – Behind the Scenes
A glimpse into the creative process, showcasing a few concepts that didn’t make it to the final campaign. These explorations highlight the experimentation and iterative design that informed the final assets.

© Melissa Casey 2025

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