An event of pandemic proportions

I began this project by designing assets for an in-person event on Chronic Kidney Disease for Healthcare Professionals, but Covid-19 caused a huge shift in the way people travelled and attended conferences.

How do we keep the time-poor audience engaged, especially during a pandemic? The solution – a virtual summit and…

…a series of assets that encourage participants to reveal the hidden truth of anaemia.

The assets:

Interactive event mini site
Animated patient-focused explainer video
Social media posts

Responsibilities: art direction, UI design, prototyping, animation

Tools used: XD, Illustrator, After Effects, Premiere Pro

Interactive mini site

The quiz format of the site encouraged users to engage with survey findings as it added a gaming aspect to the event.

As the target audience mostly use desktop, I designed with desktop first in mind – then created a paired back mobile version.