An event of pandemic proportions
I began this project by designing assets for an in-person event on Chronic Kidney Disease for Healthcare Professionals, but in early 2020, Covid-19 caused a huge shift in the way people travelled and attended conferences.
How do we keep the time-poor audience engaged, especially during a pandemic? The solution – a virtual summit and…
…a series of assets that encourage participants to reveal the hidden truth of anaemia.
Interactive event mini site
Animated patient-focused explainer video
Social media posts
Agency: Virgo Health
Role: art direction, UI design, prototyping, animation
Tools used: XD, Illustrator, After Effects, Premiere Pro
Interactive mini site
The quiz format of the site encouraged users to engage with survey findings as it added a gaming aspect to the event.
As the target audience mostly use desktop, I designed with desktop first in mind – then created a paired back mobile version.