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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Astellas
An event of pandemic proportions
Initially, I designed assets for an in-person event targeting healthcare professionals, but COVID-19 forced a major shift in conference attendance. To keep a time-poor audience engaged, we created a virtual summit supported by a series of assets encouraging participants to uncover the hidden truths of anaemia.
Assets Included:
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Interactive event microsite
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Animated, patient-focused explainer video
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Social media posts
Responsibilities:
Concept development, motion design, visual design
Interactive mini site
The quiz format of the site encouraged users to engage with survey findings as it added a gaming aspect to the event.
As the target audience mostly use desktop, I designed with desktop first in mind – then created a paired back mobile version.
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