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I'm Melissa, a London based integrated designer with a penchant for motion, art direction and digital design.
Squeeze the Day Campaign
Always Squeeze the Day, a campaign to encourage women to strengthen their pelvic floor.
Referencing optical illusions, I explored graphics that squeezed the canvas, expressing the message through visuals and typography.
The campaign took the form of strategic OOH – placed at bus stops and on the tube – times where women would be idle to use their 'wasted time into squeezing time'.
I storyboarded and animated the website campaign videos that further explained how and why you should Squeeze the Day.
Responsibilities:
Design lead, storyboarding, illustration, 2D motion graphics.
Tools used:
Indesign, Illustrator, After Effects.
Here's a few early stage visual explorations and the final design.
I storyboarded the video and presented to client before moving forward with animating to minimise feedback rounds.
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