Brief:

Encourage women to strengthen their pelvic floor.

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Outcome:

The campaign took the form of strategic OOH – placed at bus stops, on the tube and heavy traffic areas – times where women could turn 'wasted time into squeezing time'. 

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Referencing optical illusions, the project explores graphics that squeeze the canvas, expressing the message through visuals and typography.​​

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Responsibilities:

Ideas, motion, design.